Online Marketing: A Study on Social Media Acceptance in Gujarat
- Prof. Chinmay Gandhi, Asst. Professor, Faculty of Management, GLS University,
- Dr. Jasmin Padiya, Associate Professor, Faculty of Management, GLS University
Abstract:
In recent years there is phenomenal growth of online marketing and e-commerce. Online
marketing has become very dynamic medium for marketing for any product/ service; be it brick
& mortar, click & mortar or pure click organizations. This research paper aims to study
effectiveness of online marketing in reaching out to social media users, different online
marketing tools available and social media habits of online users in Gujarat, India.
Keywords:
Social Media, Online, Marketing, Gujarat, Net Users