Online Marketing: A Study on Social Media Acceptance in Gujarat

- Prof. Chinmay Gandhi, Asst. Professor, Faculty of Management, GLS University,

- Dr. Jasmin Padiya, Associate Professor, Faculty of Management, GLS University

Abstract:

In recent years there is phenomenal growth of online marketing and e-commerce. Online

marketing has become very dynamic medium for marketing for any product/ service; be it brick

& mortar, click & mortar or pure click organizations. This research paper aims to study

effectiveness of online marketing in reaching out to social media users, different online

marketing tools available and social media habits of online users in Gujarat, India.

Keywords:

Social Media, Online, Marketing, Gujarat, Net Users

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