Customer Satisfaction towards Global Online Shopping in Ahmedabad

- Chinmay A. Gandhi, Asst. Professor, SAL Institute of Management, Ahmedabad, Gujarat, India

Abstract:

On the Internet, a medium that has already established its effectiveness in marketing activities, changes take place with surprising pace. The recent outburst of social networking applications and websites and their number of users has captured the marketers’ attention. Companies have started to rework their relationships with consumers and acclimatize to the new online world. In this virtual world, online shoppers are a key factor. The swift development of the internet has a profound impact upon the worldwide marketing environment. Currently it has become one of the most popular approaches for online trade. Businesses have been coming up with inspired ways to promote their products and services via internet. Thus it explains how modern market is replacing the traditional markets.This is a small effort to gauge the satisfaction level of a customer in their online shopping experience. Generally, the success of online shopping essentially depends on the customer satisfaction during their purchase.

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