Managing Long Term Business Risk and Performance through Merger and Acquisitions in Media and Entertainment Sector in India

- Prof. Amish Soni, Asst. Professor, Faculty of Management, GLS University.

Abstract:

This study selected a tool mergers and acquisition for studying business risk due to its first part

of analysis that is trend analysis (2005 to 2014). Secondly long term view for companies’’

shareholders wealth analysis as a parameter of performance measurement for the company. To

know the long term perspective for shareholders wealth, Researcher had consider 21 parameters

for seven years to do the fundamental analysis of 05 companies’ from the year 2012-2013 and 05

companies’ from the year 2013-14 and see the effect post merger on the acquiring company with

the tools of fundamental analysis in media and entertainment sector.

 


Keywords:

Long term Business Risk, Mergers, Acquisitions, Media and Entertainment Sector

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