To Study Factors Influencing Customers for Purchasing Smart Phone

- Prof. Apeksha Champaneri, Assistant Professor, GLS University

- Mr Dhwanit Pobaru, Student, Faculty of Management, GLS University

Abstract:

Smart phone is not just a mobile phone, it is more than a mobile phone. The present study

tries to explore key influencing factors which affect customer for purchasing smart phone.

The study tries to find motives and reason of usage smart phone. This study will help the

smart phone provider company for promotion and communication with the target audience

and fulfil the demand of market. A sample of 100 respondents was selected from Ahmedabad

city and provided questionnaire. Selected four major factors – product features, prestige,

usage and social influence. Significant differences found among various demographical

group and motivate and influencing factors.

Keywords:

Smart phone. Influencing factors, demand of market

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