Evolution of Marketing Practices in Indian Dairy Sector

- Pratham Jain, Student, Faculty of Management, GLS University, Ahmedabad

- Jasmin Padiya, Associate Professor, Faculty of Management, GLS University, Ahmedabad

Abstract:

India has been the leading producer and consumer of dairy products worldwide since 1998 with a sustained growth in the availability of milk and milk products. Dairy activities form an essential part of the rural Indian economy, serving as an important source of employment and income. The objective of this research is to study the dairy industry in India, growth of the industry, history of the dairy industry and marketing practices of dairy sector in India. An extensive Literature review was carried out in context of Dairy Sector and Marketing practices. The literature review identifies research gaps as well as the appropriate research process to be adopted. The present study addresses to the performance of marketing practices in Indian dairy sector. The marketing practices of dairy industry also in good condition because they were thinking towards consumers and marketing according to their consumer’s mentality and their needs.

Keywords:

Marketing Practices, Dairy Marketing, Indian Dairy Sector, Milk Products

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