An Analysis of The Market Potentiality and Distribution Network of Sastasundar.Com in Kolkata Area

Dr. Surajit Ghosh Dastidar, Assistant Professor, Eastern Institute for Integrated Learning in Management

Online purchase of medicine and FMCG goods is on the rise. To tap this fast growing market a number of E-trading platforms have come up. Sastasundar.com is a leading brand in this sector and plans to augur its relative market share at a competitive rate. For this the company needs to understand the perceptions of targeted market regarding its services and identify which factors are important to them. They also need to understand the future potentiality. This application study was carried out to fulfil the above objectives. Primary data was collected in Kolkata region and pertinent suggestions have been made for the company. 

Keywords: Online purchase, Sasta Sundar, Online pharmacy

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