Social Media Platforms for Digital Marketing

Prerna Agrawal
Assistant Professor, Faculty of Computer Technology,
GLS University, Ahmedabad
Bhushan Trivedi
Director, Faculty of Computer
Technology, GLS University,
Ahmedabad

Abstract
The era of digital marketing using the IT domain has proved to be a boon for the different companies in their business growth and increase in sales. Social Media Marketing Platforms have got immense potential to attract the audience and help the business to increase brand awareness and also monitor the analytics. The basic objective of this paper is to present a comparative study of the different famous social medial marketing platforms and help a business to choose the right social media platform for marketing. Here different social media marketing platforms like Facebook, Instagram, YouTube, Linked In, and Twitter are compared based on demographics, monthly active users, Current active users, and average engagement rate. Based on the comparison the Facebook, YouTube, and Twitter are the social media platforms that are used highest for social media marketing.

Keywords: Digital Marketing, Social Media Marketing, Social Media, IT marketing, Business strategy, marketing

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