A study on the Prospects’ preference of Online or Offline Channel for Life Insurance purchase

Prof. Rakesh Sarvaiya

Assistant Professor,

Shayona Institute of Business Management

Abstract

Purpose: The study aims to identify the offline or online channel preferences of the Prospective Customers of Life Insurance for their next purchase.

Design/ Methodology/ Approach: Primary study is concentrated on the Prospects’ probability of purchasing Life Insurance Products through online or offline channel; through a structured questionnaire. With the convenience sampling method the respondents are the customers of Life Insurance products and to analyze their probability to buy their next Life Insurance Products online.

Findings: The study reveals the effects of factors what influence the Life Insurance Customers purchase behavior through online mode.

Social Implications: Life Insurance Prospects would be able to make the decision for the factors influencing the online purchase behavior for their next Life Insurance purchase.

Originality/ Value: This study assesses the key factors with respect to the Life Insurance Customers probability to buy the Services online or offline. The study mainly focuses on influential factors for Prospects’ channel preference as Online or Offline Purchase of Life Insurance Products.

Keywords: Online Life Insurance, Life Insurance Channels, Offline Life Insurance, Demographic factors, Prospects.

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