Vol 3 :: Issue 3

Nourishing Brand Affluence after Product Recall: Cadbury Dairy Milk Case

- Dr. Naresh Patel Professor and Head, Centre for Management Studies, Dharmsinh Desai University, Nadiad, Gujarat, India
- Pranav Desai Asst. Professor, Faculty of Management Studies, Charotar University of Science and Technology, Changa, Gujarat, India

Customer Satisfaction towards Global Online Shopping in Ahmedabad

- Chinmay A. Gandhi, Asst. Professor, SAL Institute of Management, Ahmedabad, Gujarat, India

A Role of Involvement, Risk Perception and Positioning in Buying Decision of High Involvement Products

- Dr. Tejas R. Shah, Associate Professor, Kalol Institute of Management, Kalol, Gujarat, India
- Dr. Tejas N. Dave, Director, Kalol Institute of Management, Kalol, Gujarat, India
- Apoorva Raval, Associate Professor, Kalol Institute of Management, Kalol, Gujarat, India

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