Franchising Route to Entrepreneurship

- Nishtha Asrani, Department of Management, Gujarat Law Society

Abstract:

Entrepreneurship has been taking strides in the modern world. The entrepreneurs have various business models to choose from, to operate their business undertakings. Franchising is one of three business strategies a company may use in capturing market share. The others are company owned units or a combination of company owned and franchised units. Franchising as a business model has gained tremendous appreciation and acceptance because of its low investment and risk features. Franchising is becoming a popular mode of sharing & spreading a successful business model across geographically and generating enormous wealth

The current research aims at highlighting such enterprises and discussing their success model. This will bring in key business insights which can be a guiding force for budding entrepreneurs.

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