Satisfaction of Consumers towards the CRM Practices at Selected Organized Fashion Retail Store at Ahmedabad
- Prof. Isha Dave Kshatriya, Asst. Professor, Faculty of Management, GLS University,
Ahmedabad
- Prof. Harikrishan Chaurasiya, Asst. Professor, Faculty of Management, GLS University,
Ahmedabad
Abstract:
Customer relationship management became an integral part of business strategy, almost
every organization want to have good and long term business relationship with their
customer. Companies are putting so much efforts to maintain customer relationship to
retain them for long term. Reason being the growth of Economy in service sector,
technology. For many scholars CRM is related with maintain relationship with customer,
maintain data base and analysing those data. In retail industry just maintaining data and
maintain relationship with customer is not enough, good fashion retailors store are doing
much more things to maintain customer relationship management to have more satisfied
customers. In this research paper, researcher has tried to study the customer satisfaction
level related with the CRM practices done by organised retailors in Ahmedabad city. For
this purpose top 6 organised retail store were selected.
Keywords:
Customer Relationship Management, Organised Retail Sector, Customer
Satisfaction