To Study the Effect of Packaging on Brand Communication in FMCG Sector

- Himanshu, Student, Faculty of Management, GLS University

- Juhi Shah, Associate Professor, Faculty of Management, GLS University.

Abstract:

This Study is to determine that how does the Packaging (Colour, Size, Shape and Labelling) defining the Brand in Perspective of FMCG Sector. Packaging is an important Part of the branding Process as it plays a vital role in Communicating the image and identity of Brand, it is one of the most channel can capture Consumer to take notice of the Product and it extremely Powerful and unique tool in marketing. The objective of this study is to find out role of Packaging on brand Communication and determining the element of Packaging for the Communicating the brand value. And also, how  to change Packaging of product in way of Branding and awareness.

Keywords:

Packaging, Brand Commutation

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