A Study on Strategic Use of Social Media for the Promotion of Home Based Business
Mr. Jaygiri A. Goswami
Assistant Professor, FOBC
Atmiya University, Rajkot
Abstract
Now a days many of the young stars, college graduates and house wives want to start their own home-based business or currently they are occupied with the same. Such type of businesses are more convenient, as it require low capital and can be done with less experience. The owners of such business are unable to spend good amount of money behind the marketing activities. Social media has the solution of this problem. With the help of social media these home-based business owners can promote their business and their products for free or at very low cost.
The focus of this paper is on identifying the features of three widely used social media platforms namely Facebook, WhatsApp and Instagram and how these features can be used for framing effective marketing strategy. For the successful implementation of the strategy AIDA model is taken in to consideration i.e. Attention, interest, Desire and Action Model.
Keywords: Brand, Retail, Consumer behaviour, Location, Promotional tools